DIY vs. Hiring a Certified Digital Marketing Professional
In today’s digital world, business owners have access to more information than ever before on how to market their own business. You would not attempt to represent yourself in court and you would not try to re-wire your home’s electricity—you would likely hire an experience attorney or a trained electrician to take on these duties. Many small-business owners take it upon themselves to try to manage their marketing efforts and in most cases; they are unsuccessful due to a lack of knowledge, effectiveness and time.
Here are three good reasons why you should leave your marketing to the professionals
Marketing is a process and the more times you apply that process to a variety of business challenges, the more adept you become at solving marketing problems. Not every marketing strategy or solution fits every businesses’ needs, budget or goals. Collaborating with an experienced certified marketer ensures that your marketing budget will be spent wisely.
2. Skill Set
The marketing world is very fragmented. Consumers now use a variety of sources before engaging with a business; therefore, a modern marketer must have a wide range of skills in order to be effective in reaching the right consumers for their clients. Strategy requires analytical thought and problem solving. Research requires an ability to sift through data and identify what is meaningful. Communications calls for an ear for language and an eye for visuals.
3. Strategic Approach
Hiring a professional marketer can help your business stay current with today’s best practices, technology and market trends. Marketing professionals develop strategies to grow a business’s market share by attracting ready to buy customers and influencing potential customers looking to buy soon. They also aid in new product development and critique market trends to keep a business top of mind with future customers. Modern marketers have had to become part data scientists, diving deeper into the analytics to identify new ways to promote and generate a buzz about your brand to specific and mass audiences. A comprehensive strategy provides the business owner with a roadmap to follow. This roadmap allows you to create synergies in your marketing by ensuring that you are conveying a clear and consistent message that is integrated throughout all your marketing activities. A marketing professional will bring this kind of strategic, big-picture approach, resulting in more effective and more efficient marketing efforts.
Before considering developing your own digital marketing strategy, whether it be on search engines or social media sites, ask yourself, "Should I really be doing this myself or should I hire a professional marketer?"