Mobile vs. Desktop? Mobile Wins!
It’s a multi-screen world and local consumers are choosing a mobile screen first to start their purchasing research. On average we check our mobile phones 150 time per day and are on our phones just over 3 hours per day. Mobile users rely on your marketing message to be relevant to their needs or interest.
Mobile Search ads (SEM) through Google, Yahoo and Bing have been on the rise over the past few years and more local businesses are investing in Mobile Search Engine Marketing. Top search sites are now penalizing non-mobile friendly sites in their search engine result page (SERP’S) rankings. Only 5% of Google users continue to page 2 and 1% to page 3.
Mobile Display advertising is the next step for local businesses that are looking to advance their mobile marketing strategy and avoid the clutter and competition you find on search sites. A strong strategy in targeting local mobile users should include combination of Mobile Search and Mobile Display.
Do you use Siri or Google voice search to look for restaurants, shops or driving directions on your smartphone? The results being served up are full of local content. These “voice assistants” built into smartphones are transforming the way consumers search. Voice search is unquestionably influencing how search engines respond to search queries. Businesses can improve their rankings, visits and lead conversions by including strong content about your products, services and brands
Now more than ever you need to seriously look at your mobile marketing strategy, refine it and put as much effort into it as you possibly can.
Joshua French, a YP Marketing Solutions professional with over 12 years of marketing experience working with small and medium size business in Bentonville, Rogers, Springdale, Fayetteville and Fort Smith Arkansas. Certified YP mobile marketing expert specializing in targeting local mobile users through behavior, demographics and locational technology.