Overlooking the Importance of Ratings & Reviews
Listing and review sites like YP.com, Google Maps and Yelp are essential when developing and managing your digital presence. These local sites rely heavily on content including your business’s customer reviews. It’s vital that you’re optimizing your business listings with accurate information and managing your customer reviews to portray a positive view of your local business.
Online reviews are increasingly becoming one of the most important assets of your business. Google along with online directories such as YP.com show star ratings and reviews for businesses within search engine result pages (SERPs) and in some pay-per-click ads. Social media sites including Facebook also allows users to leave a review about your business. Taking a proactive approach in asking customers to leave ratings and reviews will help you stay competitive in this digital world. A well-balanced digital marketing strategy will a partnership with a reputable digital marketing agency or consultant that specializes in online reputation, listing creation and reviews management.
Joshua French, a YP Marketing Solutions professional with over 12 years of marketing experience working with small and medium size business in Bentonville, Rogers, Springdale, Fayetteville and Fort Smith Arkansas.