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SMB Digital Marketing - Search Ads

Nobody clicks on search engine text ads, right?

Can Paid Ads On Search Sites Help My Local Arkansas Business?

I have been asked this question 100's of times by local Arkansas business owners, while working for YP Marketing Solutions. My answer is YES! Just because you don't click on Google, Yahoo and Bing paid ads doesn't mean that local online and mobile users don't. In fact, Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It is estimated that the average click through rate on a first position ad is around 7%. There are over billion websites on the internet vying for a first page search ranking, therefor that can add up to a significant number of clicks.

Naturally competition for a first page result is stiff, with space for only around 12 to 15 sites businesses face an up hill battle to make it on to that all-important first page. And make no mistake, first page is important; only around 5% of searchers will go beyond page one of search results and the site that ranks top will scoop 33% of traffic, with numbers rapidly decreasing the further down the page a website appears.

Of course any business looking to be successful online will develop a SEO strategy with the aim of organically achieving a first page result. However, many businesses need results now or exist in such a highly competitive place that achieving an organic first page result is uncertain. Organically you might find 3-5 local sites due to "middle man" sites like YP.com, Yelp, BBB, Yahoo Local etc. It vital that your business's site ranks high and is focused on reaching mobile users. Partnering with a digital marketing consultant who has local knowledge and is a certified Google, Yahoo, Bing and YP professional can save you time, money and energy so that you can do what you do best...Run your business!

Joshua French in Fayetteville Arkansas is an award winning digital marketing consultant with almost 15 years of experience working for small and medium size businesses to develop digital marketing strategies that reaches ready to buy or looking to buy soon consumers.

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