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SMB Digital Marketing - Winning In Today's Mobile First World

Where do I need to start?

· Digital Marketing,Mobile marketing,Content Marketing

First Impressions Matter So Before Your First Customer Finds You, Make Sure Your Ready

Consider the most searched topics for your brand or category. Try those searches on desktop and mobile search sites and apps. Could you be found, and do you like what you see? According to Google, 97% of consumers use the web to search for local businesses and if the vast majority of your potential customers are online, you should be, too. Having a strong online and mobile presence are crucial components to your marketing strategy, no matter what size your business is or what industry it belongs to.

Mobile Friendly or NOT?

Decisions are made every second from our mobile phones. We want accurate results and we want them NOW, so your website needs be mobile friendly!

40% of customers will abandon a site that takes over 3 seconds to load.

29% of smartphone users will immediately switch to another site or app if it’s too clumsy or slow.

1 in 5 Dissatisfied visitors will never return to a website where problems have occurred.

Test your site and address issues before your customers tell you what they are first.

Take Control Of Your Online Presence and Reputation

Claim and correct any incomplete or incorrect listings on popular sites. Consumers demand that your business information be consistent so begin by completing a free business scan.

A positive online reputation is the best lead-generation approach you don’t have to buy, if you are proactive and do it right. Don’t assume that it will happen by default. Any not-so-positive reviews or comments can be found with Google Alerts or a similar free tool, and should be answered quickly in a non-defensive manner, ideally pointing to other previous positive content. Don’t make the mistake of ignoring negative comments or reviews, hoping no one will notice. It pays to be proactive and prepared for the road ahead. Your reputation can be your salvation or the cause of your downfall.

Don't Just Tell Us Why Your Business Is Great, Show Us With Video

It is estimated that the use of online videos is expected to grow 50+% by 2020 and surpass articles and blog posts to be the leading format of content marketing.

There are many ways it can help your business:

- It provides you with the opportunity to give customers a true look into your business, which makes them feel more comfortable shopping online or scheduling an appointment when they get to see the actual people behind the business rather than just a website with words on it.

- Videos are easy to search for and to find. In 2012, according to Marketing Week, video results appeared in nearly 70% of the top 100 search listings on Google. Video sites such as YouTube let users add tags/keywords and descriptions to each of their videos.

- Videos last a lot longer than other forms of marketing. Unlike TV commercials, which only last for a period of time, videos on YouTube will last until somebody takes them down. Thanks to the longevity of mobile videos, you will save on overall marketing spending.

- With mobile video marketing, you can literally put your message into people’s hands.  You can simply make videos that explain topics in your industry. Try to inform and educate viewers so that they will see you as an expert. If they learn something from you, they will be more likely to click on your link to visit your site. 

- It levels the playing field and gives small businesses a genuine opportunity to compete against big businesses without spending much money. You might not have as much money to spend on high quality content, great web design, SEO, and PPC as big businesses, but this isn’t as much as a problem with videos. Producing a video isn’t expensive at all these days, and anybody can create a YouTube account.

I always start with these 3 foundational digital marketing strategies to ensure local mobile users will have a positive experience and react with transparent actions.

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